Profile of a Mentor: Justin Pinkston

Training to become a certified fitness instructor is a big undertaking. Training to be a certified instructor for our communities with the highest rates of chronic diseases is an even bigger task. But each year, a class of Active RVA Warriors does just that! With a little help.

Active RVA Warrior Mentors are a key ingredient to the success of this program to support and inspire greater fitness and activity in our most vulnerable communities. Mentors work one-on-one with Warriors to ensure they’re growing both as technical fitness professionals and as effective community leaders. And our Mentors know their stuff. They come with impressive resumes, respected reputations, and a track record of making a difference for the Richmond region’s health and wellness.

Profile: Justin PinkstonJustin Pinkston - Warrior Mentor

How’d you get your start as a fitness leader in our community?

Well, I got my start helping out my Barber’s son and a few of his buddies prepare for their upcoming football season. I would also volunteer to train some of my co-workers after work. I loved seeing peoples attitude and self-esteem transform just from adding a few daily disciplines. My uncle who had been in the fitness industry since 2009 offered to help me get started. That, coupled with my love for fitness led my wife and I to start our own company, 365 Lifestyle Fitness Co.

What’s the connection for you between physical activity and public health?¬†

The connection for me is simple I feel there’s a sense of duty and responsibility. I also feel like if people knew more, they would do more. I believe most people need to be motivated, encouraged, and educated on the pros and cons of incorporating physical activity into their lifestyle. This is what makes the role of the Warrior so vital, because the more Warriors there are, the more lives can be positively impacted.

Why did you want to be a Mentor for the Active RVA Warriors? What interested you about the program?

I was looking for a way to add value to others while at the same time gain more knowledge and experience in the field. The thing I like most about the program is that it makes an effort to target and service the communities that need it the most.

How else are you involved in the community?

I coach for my daughter’s track team, the East End Lightening. I love working out/ hanging out with my wife and kids. We like working out @ the YMCA. On our cheat days you can catch us at Sweet Frog.

Where do you see Richmond in 10 years? How are we going to improve the quality of life for every Richmonder through active living?

In 10 years I can see Richmond becoming a major leader in the nationwide fight against obesity. I feel it will be largely due to initiatives like the Active RVA campaign and the work of the Warriors. Richmonders have a lot character, I’m certain we will rise to the occasion.