Innovators in Active Aging

RVA is launching an exciting new national chapter of Aging 2.0 under the umbrella of The Greater Richmond Age Wave collaborative. The Business for Life work group, coordinating and hosting the first pitch session, will spotlight entrepreneurs in our local area. Industry leaders from the region and across the state will converge on the VCU Art Depot on Nov. 5 to hear pitches, learn about innovation in aging, and enjoy food and liquid networking. The event is a competition, and cash prizes will be awarded to winning pitches.vcu art depot chairs

Aging2.0 is a global organization that aims to accelerate innovations that will improve the lives of older adults around the world. Richmond is one of 18 local chapters in North America. Local events like the Nov. 5 pitch session allow chapters to host innovators and have them present to a broad cross-section of the aging and long-term care community; this helps the global network see where innovators are and what they’re working on. The organization provides opportunities to connect with investors, mentors and other strategic groups.

The Business for Life work group, part of the implementation of the Greater Richmond Regional Plan for Age Wave Readiness, is chaired by Beth Ludden, Senior Vice President of LTC Product Development for Genworth Financial. The group brings together a network of businesses, professionals focused on aging challenges & services and local providers focused on future services and products that appeal to a growing market of consumers. By considering key factors of physical environment, access to services, customer appeal, workforce, marketing and engagement, the Business for Life work group provides a platform to foster sound business practices and enhance profitability.

Through its Aging2.0 Richmond Chapter, the Business for Life work group will facilitate connections between innovators in the aging and senior care space – crossing industries and encouraging others to work in the area. These efforts seek to propel these communities to be important parts of the local innovation establishment, so they can continue to evolve and support themselves in a sustainable way. As with all work group initiatives, these goals promote active aging, as well as engagement, livability, stability and wellness for all generations in the Richmond region.